FOR IMMEDIATE RELEASE
Marni Lane, US SAILING, (617) 671-8332 , firstname.lastname@example.org
Bill Lynn, Atlantis WeatherGear, (781) 631-6157 , email@example.com
Atlantis WeatherGear Joins US Sailing Team AlphaGraphics as Gold Partner and Official Clothing Supplier
January 22, 2009 (Marblehead, Mass. and Portsmouth, R.I.) – Atlantis WeatherGear and US SAILING announced today that Atlantis has signed an agreement to become the technical and casual apparel partner of the US Sailing Team AlphaGraphics for the next Olympic and Paralympic quadrennium. US Sailing Team AlphaGraphics is made up of 66 athletes who will train together over the next four years with the goal of winning medals at the 2012 Olympic and Paralympic Games in Weymouth, UK. Atlantis will also supply clothing to 35 athletes on the newly-launched under 18 and under 23 youth development teams.
The timing of today’s announcement is serendipitous as it is the beginning of a new chapter for both the country and its sailing team, and both are looking forward to the challenges the next four years will bring. Atlantis plans to develop a new signature clothing line in collaboration with the athletes, and Atlantis will support the team with a combination of apparel and funding generated by sales of the new line.
“As an American sailing apparel brand, we’re thrilled to have the opportunity to work with and support our team as they train for 2012,” said Atlantis Partner Bill Lynn. “Our two organizations are joining forces to pursue our identical goals of reestablishing ourselves as the premier players in our respective fields.”
According to US Olympic Sailing Program Chair Dean Brenner, “Atlantis is the perfect partner for the US Sailing Team AlphaGraphics. As our team approaches the next phase of our evolution, we want our team wearing outstanding apparel that matches their performance level, on and off the water.”
The roster of the 2009 US Sailing Team AlphaGraphics will be announced in February after US SAILING’s Rolex Miami OCR. The launch of the new Atlantis line will follow shortly thereafter.
About Atlantis WeatherGear
Atlantis WeatherGear is a leading US-based apparel company. Headquartered in Marblehead, Massachusetts, Atlantis develops high-quality, technically-advanced outerwear for the marine environment. The company is focused on the design and development of great products built for the things sailing and boating enthusiasts do on and around the water. For more information about Atlantis WeatherGear, please visit: http://www.atlantisweathergear.com.
About the US Sailing Team AlphaGraphics and US SAILING
The US Sailing Team AlphaGraphics is managed by the United States Sailing Association (US SAILING), the national governing body for the sport of sailing and sailboat racing. The top three boats in each Olympic and Paralympic class are selected annually to be members of the US Sailing Team AlphaGraphics. US SAILING supports these elite athletes with funding, coaching and training. The title sponsor of the team is AlphaGraphics; other sponsors include Rolex, LaserPerformance, Harken and Team McLube. Founded in 1897 and headquartered in Portsmouth, Rhode Island, US SAILING provides leadership for the sport of sailing in the United States. US SAILING offers training and education programs for instructors and race officials, supports a wide range of sailing organizations and communities, issues offshore rating certificates, and provides administration and oversight of competitive sailing across the country. For more information about US SAILING, please visit: ussailing.org. For more information about the US Sailing Team AlphaGraphics, please visit: olympics.ussailing.org.